Frameworks for ecommerce growth.
Guides, playbooks and mental models from six years of scaling DTC brands on Shopify, Meta and beyond.
The DTC Meta account structure for $50K–$500K/mo spend
CBO vs ABO, ASC+ placement, naming conventions and the campaign hierarchy we use across every client.
Why blended ROAS is lying to you — and what to track instead
MER, contribution margin and CAC payback. How to build a metrics framework finance and marketing agree on.
The 30-60 creative sprint: how to test at velocity without chaos
Our hook framework, angle taxonomy, production workflow and the scoring system that closes the loop to ad performance.
Conversion rate optimisation for Shopify: what actually moves CVR
PDP structure, checkout friction, post-purchase flow and Core Web Vitals — what matters and what doesn't.
Building AI workflows for DTC ops without creating chaos
How we scope, build and govern AI agents across reporting, creative briefing and customer support automation.
TikTok Shop for DTC brands: affiliate strategy, content cadence and conversion
Six months of live TikTok Shop campaigns distilled into a launch playbook for apparel, beauty and supplements.